The pie-perfume, with notes of succulent lamb, crispy pastry, and a hint of rich gravy, sold out within minutes of its launch. "It's like wearing a warm, comforting hug," gushed one satisfied customer. "I smell like a bakery, and I absolutely love it."

Southland Football kicked off its second division league this year with Fat Bastard Pies as the naming rights sponsor. Fat Bastard Pies lent its name to the league, most notably renaming the league's trophy to the “Fat Bastard Cup."

An Auckland based Pie Club member has been causing quite a stir at his workplace after running Fat Bastard Pies tasting sessions as team-building exercises.

A Queenstown Pie Club member was shocked to find their Big Nude Seafood Pie had been stolen from their kitchen bench. The thief, however, was not a human, but rather the resident's own beloved dog. Name suppression has been put in place for the dog.

Derick, a Christchurch Pie Club member, has a deep love for good pies. So much so he was willing to drive 566 kilometres just to get his hands on one. He claims “I just simply refused to eat substandard pies”.

16 pies narrowly escaped fatality in a reported near miss collision between two Fat Bastards in Rotorua this week. It was reported the incident happened at about 2.30pm on Monday, as occupants of both vehicles had just picked up their Fat Bastard deliveries from the Rotorua post office.

Claims have started circling the New Zealand Minister for Trade and Export Growth, Damien O'Connor, gifted a Fat Bastard Pie Club Gift Voucher to executives and top-ranking Thai officials during a recent trip to Bangkok for APEC.

“Any advice for people outside of Southland trying Fat Bastard Pies for the first time?” – Seven Sharp presenter, Jeremy Wells, innocently asks during a pre-recorded interview. Both James and Simon pause awkwardly. There’s a shuffling of feet.

In a stunning display of resourcefulness, Pie Club members are reporting multiple uses for their packaging long after the pies are gone.

My father, born in 1904, was old school. He would not suffer in silence when food items did not live up to their advertised content or his expectations.

Christmas break was supposed to be a time of joy and cheer for the members of Pie Club, an online pie subscription service. Little did they know, however, an inconspicuous system sensitivity to capital letters would be their undoing.